Lumify drop in the stand out | WAGs

Building on the momentum of our partnership with DeVonta Smith, we shifted the lens from the field to the stands. We tapped into the cultural phenomenon of NFL WAGs—the style icons and powerhouse partners who command the spotlight. We positioned LUMIFY as their essential "game-day" glow-up, ensuring that even after long days and late-night kickoffs, their eyes remained as bright as they are.

social

We launched a viral transition trend for WAGs, encouraging their followers to recreate their own game-day look using LUMIFY as the essential finishing touch.