Love Beauty and Planet Make It Pop

Our team was asked to reimagine the Love Beauty and Planet visual identity through ​the lens of clean minimalism to ​attract beauty conscious Zennials. The ‘Make It Pop’ concept is playful, high ​energy, and colorful. While it is more ​sophisticated than the brand’s previous ​aesthetic, it remains bright, bold, and ​joyful — just like our customers.​​