magnum ice cream
Celebrating 10 years

To celebrate 10 years of Magnum Ice Cream’s love of chocolate, we took inspiration from fireworks to capture mesmerizing bursts of cacao and decadent waves of caramel, raspberry, and chocolate sauces embracing velvety smooth ice cream. Our scored track took a modern approach to classical music by using an electrified string ensemble to punctuate every indulgent moment on screen. And of course, with every look and every smile captured on screen, it was easy to see – if you’re not biting into a Magnum Ice Cream bar, you’re truly missing out on the biggest celebration of the decade.